I noticed that eToys has a banner on their homepage offering a 20% off coupon code (the code is C8246) effective for only the first order placed by new customers (good through June 30).  I thought that the banner might have been up on May 17 -- when Amy placed her infamous eToys order -- so I sent eToys a letter asking about the possibility that Amy could get the discount retroactively or if she could get the discount on her second order with them.  (By the way, Amy did get an online coupon for $10 off at babyGap or GapKids online because her eToys order was at least $40.  I should have mentioned this before in order to give her due credit.)

eToys customer service replied promptly:
Dear Bruce,

We apologize that we are unable to extend our first time customer 
discount promotion to you.

The coupon code was not there May 17, so no, your wife did not miss it. 
This promotion began on May 19.  Orders placed prior to this date are 
not eligible for the 20% discount.  So unfortunately we are unable to 
adjust your order total retroactively. 

Again, we apologize to you and to your wife for any inconvenience and 
appreciate your understanding.

If you have any other questions or concerns, please feel free to e-mail 
us again at service@etoys.com or call us toll free at (800) GO eTOYS 
(463-8697).  We're here 24 hours a day, 7 days a week.

Sincerely,

(I withheld the customer service professional's name)
eToys Customer Service
http://www.etoys.com
Where Great Ideas Come To You (TM)

That's what I get for not dropping that eToys order experience from my mind.  I should just fuggedabout it and move on. 

I sent the service assistant professional a response to his reply:
Dear (I withheld the customer service professional's name),

Thanks for a quick reply and I absolutely understand.  I had thought
about adding a sentence that said something like "assuming the deal was
active on May 17" and I assumed that it was probably in place  -- you
have taught me well.  I can only agree with you.

It is refreshing to get a same day reply and a direct answer to my
email.  You would not believe how many "canned" responses that I have
received from customer service people from other companies which do not
even address a question or comment.  I'll probably make a first purchase
myself with eToys because of your service and try to help you get to
profitability.  Keep up the good work.  You will get there.

Sincerely,

Bruce

Channel 5 News on the noon day edition ran a story on my Internet Shopping 24/7 research.  Jennifer Millette was the reporter on this story and I believe she has a very bright future in broadcast journalism in front of her; remember her name.