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| August | 11 | |||
| Buying flowers might be habit forming. Last week, when putting
together my order, I placed flowers into the shopping cart for Amy on the
occasion of our tenth wedding anniversary. She -- and I -- liked
having the flowers around for the week. In fact, they are still looking
fine. When placing another Homeruns
order this evening, I decided to toss another Kabloom
Spring Bouquet (consisting of "Choice of 7 Stems of Fresh Spring Flowers"
for $7.99) into the cart. I originally had placed one dozen red roses
into the cart (for $14.99), however, Amy preferred the Spring Bouquet collection
-- last week, I ordered one of these and a "Wild & Wonderful Bouquet"
(consisting of sunflowers, micro-poms, limoniums, gerber daisies).
In the morning and unbeknownst to me, Amy had gone to the supermarket to get a few things for lunch; and while she was shopping, she got a few basics (e.g., milk for the guys). She did not know that I was putting together a Homeruns order, else I do not believe that she would have purchased some of the items that she brought home. I was wondering if I would be able to order enough items to make it to the $60 level for free shipping (actually, I can always make it to that level, however, it is a question of whether I would be buying items for the current week or for use beyond the current week). As it turns out, we had no problem exceeding $60 in our Homeruns order (our final order amount was just past $70), even though Amy had purchased about $60 worth of groceries earlier in the day at the Star Market. Every item that we purchased was needed for the coming week. A few items were almost left out of the order. Before moving into the process for transmitting the order, I always like to ask Amy -- he can be taught -- if there is anything else that she wants to order before I finalize the process. I tend to ask her this question -- in a pleasant tone at most times :-) -- about three times in the form "is that it?...anything else?...are you sure?" Typically, she adds something else to the order and by the third time that I ask these questions, she says "that's it." This was the case last night. I went to a car auction yesterday with Joe Shaker, Founder and Chairman
of CarDay.com. The
entire experience was fascinating. All types of people were present
and I found it amazing how many cars were to be auctioned off in one day
-- my guess is on the order of thousands. I'm going to take my students
to this car auction some time because this is a reality that should be
observed by any student of marketing. CarDay.com has some very good
people on its executive management team and I would watch for them to make
a good run at improving the used car buying and selling process.
Luis Castillo RBI Watch (Through August 11, 2000) Number of Hits......Batting Average......Number
of RBI......Runs Scored
Luis did manage to get a hit in four at-bats (a leadoff single to left field in the first inning) and no one was on base for any of his at-bats (i.e., other than hitting a homerun, there was no possibility of his getting an rbi). Alas, the Marlins lost 3-0 to the San Diego Padres. |
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