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The Noosie, is granted to e-commerce firms that have mistreated me, and hence, "hung themselves with their own rope." The Noosie is not based on my FULL evaluation of a firm's website and e-commerce practices; I give my "Seal of E-pproval" to e-commerce organizations who consistently exhibit outstanding e-commerce practices. (My thanks to Pablo Azar -- and Mr. E-commerce Naysayer -- for coining the name of the Noosie award.)
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Bruce Weinberg